"Don't Fear Change. Embrace it."
- Timothy Schliebe
Legendary Indoor Fitness Training
First and foremost, let me say that L.I.F.T is not about a person or an individual. It is about a concept, a concept that working out should be fun, maybe even the highlight of your day. It should also be hard. Not hard in the sense of impossible, but a workout should be difficult enough to make you sweat, a lot. And, you should be breathing hard. Not falling down breathing hard, but smile on your face, like you just scored a touchdown or won your favorite race, breathing hard.
We champion the philosophy that aggressive exercise keeps you younger, fitter, and happier than without it. “Easy” will never benefit your health and conditioning the way exceeding your physical and mental limits will.
It is about change, constant change. The only thing in life we can count on is change. Don't fear change. Embrace it. Desire change: change in our bodies, change in our beliefs, and change in our dreams. Change creates new beginnings. It creates surprise, and it creates excitement. It keeps us young and coming back for more.
If you are satisfied with your health and fitness and happy doing your same old workout routine, L.I.F.T isn't for you. But, if you are restless; if you desire a higher quality of life; if you are not afraid of change; and if you are, in fact, a seeker of the infinite “more,” then L.I.F.T was made for you.
Oh, and don't be afraid to sweat. It's good for you.